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1940s Woman Smokes Cigarette Through Rubber Mattress

A found vintage press photograph from 1947 shows a woman blowing cigarette smoke through a foam mattress. On the back, the story accompanying the photo for newspaper publication reads:

"Porous
You wouldn't try this with your mother's waffles, but model (undecipherable) Davis, blows smoke through a new foam rubber mattress to illustrate how the interconnecting air cells provide ventilation"

Can you imagine seeing this photograph in a newspaper now (and wasn't there a better way to illustrate ventilation)? Sometimes press photos raise more questions than they answer!